Tuesday, February 21, 2017

The Art of doing SEO

Intelligent marketing is the key to success for brands and companies in modern age. The huge investments made in marketing, however, can go awry, if the target audience does not even notice the campaign. The point in any marketing campaign is to stay visible. If the keyword search will result in the product or website appearing in second page of Google or farther away, the game is lost before it begins. This is where Search Engine Optimization (SEO) comes to play.

SEO is a tool that helps us optimise our appearance on search engine page results and get noticed. The advantages of SEO are (i) it helps in improving search engine ranking, (ii) it helps in increasing traffic to the website and (iii) it helps in optimising conversions. There are two different methodologies in SEO and both are used widely in the digital marketing world today. This is time to know more about White Hat and Black Hat SEO.

 What is White Hat SEO?

White Hat SEO is a pure, organic way to optimize pages on the internet.  This calls for more human intervention that algorithms that rule the search engines. This is based on the premise that search engines look for real-persons searching for information online and as answer they need quality websites on search pages. The focus, thus, is on content addressing real persons.

White Hat SEO does this by providing relevant information, adhering to search engine parameters on how to promote websites, using keywords for Organic SEO, regular updating and inbound linking. White Hat SEO works over a period and calls for a good amount of patience to yield results.

 What is Black Hat SEO?


Black Hat SEO is going round the rules and using backdoors to promote sites out of turn. Most often Black Hat SEO goes against the regulations set by search engines to ensure higher page rankings in shorter time. These are done by keyword stuffing, using blank text and implementing cloaking, where a similar version of page is created just for search engines. Bots are deceived by the page and boost the ranking, whereas the actual page that people see will be completely different.

Black Hat SEO might fetch immediate results, but neither will that be ethical nor lasting. It can even lead to the websites being blacklisted and banned from all search engines. 

94 comments:

  1. When you own or manage a website, chances are you'll find yourself short on time when it comes to taking care of all of the parts needed to run it. An important concept for site owners is that of search engine optimization, or SEO. This is a process which drives visitors to your website and helps them to locate your company based on their search engine keywords. It's vital to choose the best seo company for this essential task. properpbn.com

    ReplyDelete
  2. There are so many SEO companies that can promise to offer the best SEO services out there. However, hiring one that will make sure that your site gets the best results online is not a simple task. Because not all companies can help you to get the best search results, you only need to use the services of an SEO expert only for your campaigns. josh

    ReplyDelete
  3. Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. seorango

    ReplyDelete
  4. Thank you for sharing such a great post here. It'll really help SEO beginners to understand more about the SEO process.
    Regards,
    Anil Kumar
    SEO Analyst @ SEO4LEADS

    ReplyDelete
  5. Are you a writer or programmer looking for jobs in the SEO industry? It you have already typed in a query into Google or Yahoo, you'll notice that there are all kinds of different SEO jobs.seo service

    ReplyDelete
  6. Miraculous compositions by a marvelous essayist, I should state.
    60 Niche Related links on Seoclerk

    ReplyDelete
  7. I knew it would be a perfect work of art the minute I began perusing the blog.
    https://qualityseopackages.com/hire-virtual-assistants-coworkers/

    ReplyDelete
  8. It's not my very first time to visit this blog; I’m visiting this daily and acquire superb info from here day by day.Blog Posts

    ReplyDelete
  9. Personally I think overjoyed I discovered the blogs.
    dashlane

    ReplyDelete
  10. Before you start talking with agencies about a digital marketing strategy for your business, there are things you should do first. Know those tips from www.citytechhq.com.

    ReplyDelete
  11. If it's not too much trouble share more like that. Buy Google Reviews USA

    ReplyDelete
  12. This assessment will comprise extremely search idioms or “long-tail keywords” that are pertinent to your trade. Buy Google Reviews USA

    ReplyDelete
  13. It is worth mentioning that we provide several services such as Plain 5 star reviews, containing content with 5 star as well as negative reviews that is why it is always advisable that you specify the kind of service that you want us to offer you.Buy Google Reviews USA

    ReplyDelete
  14. ur reviews are 100% of Real users. We take the privacy of our clients very seriously, No Body of your Competition will know that you are going to buy reviews.Buy Google Places Reviews

    ReplyDelete
  15. Oh! Really nice blog. Thank you for sharing the informative post about White Hat SEO. SEO is the best way to get keyword ranking and website traffic with spending very less amount. SEO Company in Mumbai knows the perfect SEO Strategy that can help to grow ones business.

    ReplyDelete
  16. Welcome To Our Website Buy5stareviews All Man/ Woman Generally Google is that the 1st Purpose of contact between a Client and Business. So, Buy 5 Star Google reviews Go a Vital role for business & it can often be the crucial tiebreaker between equidistant businesses. According to a study by Search Engine Land 9 out of 10 consumers have read online reviews to determine the quality of a local business.
    Buy Google Maps Reviews

    ReplyDelete
  17. Nice bloge.Thanks for this informative post.I visit
    White hat seo for more information and new update.This website is better for seo.

    ReplyDelete
  18. Google reviews can either be positive or negative for your business, stores, office, restaurant, service or requirements. Google is the largest search engine, as well as the most efficient advertisement website.Buy Google Plus Reviews

    ReplyDelete
  19. The key features of this service are that all page reposts are permanent). Second, you’ll get 100% satisfaction assurances. The service delivery time is 10 hours. No programs, bots, or software are used in this service. When you buy this service, it’s a 100 %stable and safe account, with real high-class campaigns as well as 100 % safety and security, as well as customer satisfaction. With this service, you’ll save time and effort. You’ll experience improvements within 24 hours.
    Buy Real SoundCloud Plays

    ReplyDelete
  20. Wow, What a Excellent post. I really found this to much informative. It is what i was searching for.I would like to suggest you that please keep sharing such type of info.Search engine marketing services is one of important topic in SEO

    ReplyDelete
  21. Thinking before buying Google reviews is not a bad idea. This write up will help you in the making the decision to purchase Google Reviews for your business! Buying Google reviews applies to both those who are in business for the first time as well as those who already have an account. Buy Google Reviews

    ReplyDelete
  22. Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. There tend to be not many people who can certainly write not so simple posts that artistically. Continue the nice writing
    seorango

    ReplyDelete
  23. You must adhere to the instruction if you are to continue with them. You are to verify your account ownership with either an email address or a phone number. If you are disloyal, they might stop you from featuring programs on Google. Buy Google Positive Reviews

    ReplyDelete
  24. You have done a great job on this article. It’s very readable and highly intelligent. You have even managed to make it understandable and easy to read. You have some real writing talent. Thank you. "Brig Agency"

    ReplyDelete
  25. Choose keywords that are attainable but yet still offer a reasonable search frequency for your industry. Your phrase selections and keywords need to be targeted to bring qualified traffic to your website. 谷歌seo

    ReplyDelete
  26. Wonderful blog post. This is absolute magic from you! I have never seen a more wonderful post than this one. You've really made my day today with this. SEO is the most valuable thing for every site to grow on search engine and we also provide Instagram services and social media services that is needs to do SEO. white label reseller program

    ReplyDelete
  27. Awesome and interesting article. Great things you've always shared with us. Thanks. Just continue composing this kind of post. 100 nieche

    ReplyDelete
  28. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work... www.seorango.com

    ReplyDelete
  29. Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking. Website

    ReplyDelete
  30. Online gambling is moving a lot of money, and poker is specially popular now, although you have all other kinds of possibilities, the most widespread being all kinds of sports gambling. You can bet on practically anything. How To Make Money Using Fusion Cash

    ReplyDelete
  31. I read that Post and got it fine and enlightening. Best Google Reviews

    ReplyDelete
  32. Your Digital SEO Services article really help us who likes the digital marketing. Search engine marketing is very essential to grow the digital marketing. Take the latest SEO service from seorango.

    ReplyDelete
  33. Your Digital Marketing Services article really help us who likes the digital marketing. Search engine marketing is very essential to grow the digital marketing. Take the latest SEO service from seorango.

    ReplyDelete
  34. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me. https://cbtemailextractor.com/

    ReplyDelete
  35. This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post. Ethiopian Point Art page

    ReplyDelete
  36. Thanks for a wonderful share. Your article has proved your hard work and experience you have got in this field. Brilliant .i love it reading. Dofollow Backlinks

    ReplyDelete
  37. Thank you for putting all these strategies into a very readable place. It shows your ability and great skills. keep sharing such article in future. Forum Backlinks

    ReplyDelete
  38. This comment has been removed by the author.

    ReplyDelete
  39. Digital marketing is the best way to promote ones brand and to make a strong online presence. You have clearly explained the concept of how to accomplish this. This is really a great thing. Thanks for sharing it in here. https://esolution.center/

    ReplyDelete
  40. good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. I hope you post again soon. Big thanks for the useful info. Professional SEO Agency in Singapore

    ReplyDelete
  41. Cool stuff you have got and you keep update all of us. Forum Posting

    ReplyDelete
  42. This type of message always inspiring and I prefer to read quality content, so happy to find good place to many here in the post, the writing is just great, thanks for the post. High Authority Dofollow Backlinks

    ReplyDelete
  43. I read all the information you have mentioned in your blog that is really commendable. I really like your post, please share more information with us.san antonio seo company

    ReplyDelete
  44. I admire this article for well-researched content and excellent wording. Thank you for providing such a unique information here. Seo Experts New Zealand

    ReplyDelete
  45. Nice post mate, keep up the great work, just shared this with my friendz SEO Service on Fiverr

    ReplyDelete
  46. really a great post thanks for sharing such informative content is also looking such great content about social media networks and social media marketing if someone wish to write for us we are glad to welcome youbuy tiktok followers uk

    ReplyDelete
  47. Thanks for sharing that blog with us. If anyone here searching London Seo Consultant then visit Pacelab Technology Private Limited.

    ReplyDelete
  48. Wonderful post! This is an exceptionally useful post for us. This article is clear and with lots of helpful data. Thank you for posting this.Affordable SMO Service provider in usa

    ReplyDelete
  49. I certainly appreciate this. It is an extraordinary site and has a pleasant article. Great job! You all do an extraordinary blog, Keep up the great work.IT Services Auckland

    ReplyDelete
  50. Effective SEO is a long-term strategy and improves overall visibility of website in search engines. I appreciate your sound advice and tips. Businesses and customers tend to look for the Best SEO service Agency in Bangalore, these tips will help anyone in doing so. Thank you for sharing this valuable piece.

    ReplyDelete
  51. This comment has been removed by the author.

    ReplyDelete
  52. Great blog ! I am impressed with suggestions of author. Seo Course In Delhi

    ReplyDelete
  53. You have a genuine capacity to compose a substance that is useful for us. You have shared an amazing post about graphics design. Much obliged to you for your endeavors in sharing such information with us.UX Research Company in Mumbai

    ReplyDelete
  54. Very impressive promotion about for SEO. Thank you.

    ReplyDelete
  55. Appreciation your blog really being thoughtful and also for deciding on certain marvelous guides on Digital Marketing Services for Local Seo Services most people really want to be aware of.
    For the detail information about Pay Per Click PPC Marketing visit my website.

    ReplyDelete
  56. You have a genuine capacity to compose a substance that is useful for us. You have shared an amazing post about node js developer Much obliged to you for your endeavors in sharing such information with us.

    ReplyDelete
  57. Very interesting. Your article is so convincing that I can never stop myself from saying anything about it. You are doing a great job, thanks for sharing such a great blog. Professional Content Marketing service provider

    ReplyDelete
  58. SEO is very important for your website ranking. These tips are very helpful for us because through these, we can get ranking high in search engine. Buy Dissertation Online.

    ReplyDelete
  59. Clearly, It is an engaging article for us which you have provided here about Employee identity theft protection This is a great resource to enhance knowledge about it. Thank you.

    ReplyDelete
  60. I would recommend my profile is important to me, I invite you to discuss this topic... https://www.sandeepmehta.co.in/affordable-seo-services-delhi/

    ReplyDelete
  61. Monthly full off-page SEO service for Google Top #1 ranking. It's a big opportunity for Google to rank higher very quickly. I have complete knowledge about the recent Google algorithm and most of the Effective SEO tools with Website relevant high-Quality backlink work. So you can get google safe work. For more info click monthly SEO service.

    ReplyDelete
  62. This is a wonderful article, Given so much info in it, These type of articles keeps the users interest in the website, and keep on sharing more ... good luck SEO Agency

    ReplyDelete
  63. SEO is very important for your website ranking. These tips are very helpful for us because through these, we can get ranking high in search engine. SEM Marketing

    ReplyDelete
  64. I'm sure you had great knowledge about this. You gave us much information. This information is really good and commentable about Make Money Online Solo Ads . Thanks for sharing your things with us.

    ReplyDelete
  65. this blog is very informative for every business owner. especially in SEO services

    ReplyDelete
  66. You have provided valuable data for us. It is great and informative for everyone. Keep posting always. I am very thankful to you. Read more info about linzhi phoenix

    ReplyDelete
  67. Very well written article. It was an awesome article to read. about Managed Service Provider Complete rich content and fully informative. I totally Loved it.

    ReplyDelete
  68. Very well written article. It was an awesome article to read this blog is very informative .we can also learn from EduXFactor's Digital marketing training in Hyderabad https://eduxfactor.com/digital-marketing-online-training

    ReplyDelete
  69. Excellent knowledge, I am very much thankful to you that you have shared good information with us. Here I got some special kind of knowledge and it is helpful for everyone. Thanks for share it. Startup Company in cape town

    ReplyDelete
  70. Absolutely knowledgeable content. Thanks for sharing this kind of content. It is very helpful and very informative and I really learned a lot from it. SEO companies Pune

    ReplyDelete
  71. nice bLog! its interesting. thank you for sharing.... Coach for SEO

    ReplyDelete
  72. This blog is completely informative and productive in nature for Search Engine Optimization Service Provider Company . All the things mentioned are true.

    ReplyDelete
  73. Good information, this information is necessary and essential for everyone. I am thankful to you for providing this kind of important information. Eicher Tractor Price

    ReplyDelete
  74. This is a very interesting post for Sem Service Provider Company . Your information is very important to me. Thanks for sharing.

    ReplyDelete
  75. Thanks a lot for sharing this excellent info! I am looking forward to seeing more posts by you as soon as possible! I have judged that you do not compromise on quality. shindo life codes

    ReplyDelete
  76. Very useful and knowledgeable blog. Thanks for sharing fruitful and helpful content.

    ReplyDelete
  77. Wow, What an Excellent post. I really found this to much informative. It is what I was searching for. I would like to suggest you that please keep sharing such type of info.SMM Panel Instagram

    ReplyDelete
  78. This is excellent information which is shared by you. i-HiddenTalent
    provides web application development service that makes your web solutions superior. Get more updates, visit us. Web Development Company in USA

    ReplyDelete
  79. You have given great content here.Get Active Youtube Subscribers I am glad to discover this post as I found lots of valuable data in your article. Thanks for sharing an article like this.

    ReplyDelete
  80. it's a great post. The truth is that he is right, SEO positioning (posicionamiento seo sevilla) is becoming more and more important, but it is also true that not everyone is capable or can do it. It is a very wide and quite complicated world and many things must be taken into account to do the best possible SEO. Thanks for sharing this info.

    ReplyDelete
  81. Great post. Thanks for the information. It's very helpful post for us. Visit my link as well. Web Development Company in USA

    ReplyDelete
  82. provides a clear online portal and comprehensive API to facilitate the management of M2M Sim Card. You can use it to transfer data from the portal to your system.

    ReplyDelete
  83. Your blog post has inspired me to take action. I've already implemented some of the suggestions you provided and I'm seeing positive results. Thank you! Graphic Design Bakersfield, CA

    ReplyDelete
  84. Całkowicie zgadzam się z twoimi punktami. To dobrze zbadany i dający do myślenia artykuł. To odświeżające widzieć tak wysokiej jakości treści w blogosferze Ogłoszenia Towarzyskie

    ReplyDelete
  85. SEO is a long-term investment in your online presence. leading internet marketing experts

    ReplyDelete