Friday, January 13, 2017

The Art of Selling in New Age

Selling something is considered to be a true art form and as time flows it can be improved to a great extend. Different ways of marketing techniques will be of large favour to improve the sales of the service or products that you are providing. In this era of digitisation, for improving your sales you have to know about the possibilities of digital media and the ways to access.

So here we are including some of the new methods that can be being used for good sales in this digital era:

Online Advertising and sales

The fastest and easiest way to reach your target consumers is through online. Posting ads with contact number on various websites which receives heavy traffic is one of the widely adapted way of advertising your product. If it is attractive then people might get interested enough to take a look at it and many may even contact you for the service or product.

Brochures or flyers

This is another effective way of getting your customers. We can make it contain great amount of informations. If designed well and is attractive it might also give some valuable customers also. It is becoming as a very common method for advertising these days.

Bulk messaging

To attract more consumers we can also send bulk messages by mail or whatsapp to targeted audience. If you are going for direct mails then you have to collect addresses from customers by noticing addresses on their checks, asking them to fill out information cards, etc. You can also send bulk mails using e-mail softwares to many people at a time also. 

Advertising on social networking sites

This has become one of the major platform for digital marketing purpose. Advertising on sites like Facebook, Twitter, Myspace, Youtube, etc. are very easy to do for very little cost. It also provides us with good results as major part of the world population are using any of these social sites.

Cell Phone & Mobile Advertising

It is relatively a new form of advertising compared to the others, but it has a major role in the media mix having cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Recent trends in mobile advertising involve the major use of social media such as Twitter, Instagram, Snapchat, and Facebook and the reach is very good.

Print Advertising

Once a huge driver of sales, print is taking a back seat to the many digital forms of advertising now available to marketers. However, if there is one thing that's certain about advertising, it's that being different is good. And when consumers tire of digital ads, a return to printed pieces, and the tactile feeling and permanence they provide, is definitely on the cards. Typically, print can be split into three sub-categories:

Periodical Advertising

If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). For decades, print ads were the gold standard for advertisers and their clients. To grab the centre spread of a big magazine or the back cover of a newspaper, meant millions of people were seeing the message. 

Guerrilla Advertising

Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.

Broadcast Advertising

A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers. Broadcast advertising has really taken a beating over the last few years, especially with the rise of DVRs and "ad skipping" technology. However, it is still a popular way to reach millions of people, especially when the Super Bowl comes around. 

Outdoor Advertising

Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home. You will know it as billboards, bus shelter posters, fly posters, and even those big digital boards in Times Square.

Public Service Advertising

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. PSAs traditionally appear on TV and radio but are also being heavily promoted online these days. 

Product Placement Advertising

In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. If you have ever seen a movie and wondered "wow, they sure are driving a lot of Ford cars in this scene," or "does everyone in this TV show drink Pepsi?" then you are noticing product placement. It's a way that these films and shows get funding, and is a great way for advertisers to reach a targeted demographic. 

Why Digital Marketing is important for branding

 Increation Media - Top Digital marketing company in kerala

To know about the importance of digital marketing for branding you have to know the difference between the both. So in simple words, it can be explained as “Marketing is what you do and branding is what you are”.

Marketing helps us to promote our services or products to a wider audience and branding it helps us to have an identity and meaning for our business. In another way, it can also be said as marketing is a pull tactic, a kind of persuasion, and brand building is making personal connections, somewhat like a pulling tactic. And when both of this is done through digital, you are getting a potential to reach out to a large amount of your target audience, beyond locations and boundaries. Traditional methods of marketing and engagement with people were limited to some way or others but digital helps you to communicate and reap the results in a short period of time.

Branding through digital marketing technique helps you to maximise your reach and results by taking your product or service to everyone who is online.

Here are some important points to know about Digital Marketing and branding:

  • In this digital era information about anything and everything is at our fingertips. And in the case of services and products, a million choices can be found online. So it is relevant to have a well-defined brand for your product to stand out from rest of the others.
  • Branding can be considered as a tool for developing, maintaining and staying competitive in the world of digital media.
  • Branding is not only popularising your services or products it also marks your social engagement, sales process, customer servicing and everything in between. So think of what digital can do in this case.
  • Connecting with the people personally is branding and digital marketing gives a rapid rise in it. 
  • In digital, one good remark or opinion from an online customer might be able to influence other users. It can also influence the purchase decisions to a great extend.
  • Brand building in this digital era can leverage and convert one-time customers into a long lasting one.
  • Strong branding has a very good advantage of earned medias like communities and brand advocates in addition to the paid and owned media. 

Video Marketing is the big thing in 2017

 Increation media - Media advertising company in keralaConnecting with people easily in a more illustrative and informative way, that is the main advantage of videos. Because of this same reason it is now widely being used for marketing purposes for every business, from international corporations to local brick-and-mortar businesses.

Nowadays if you check the marketing segment you can find out how video marketing is trending in the industry. Statics are showing that the video marketing trends are all set to skyrocket this year too.

So here we are including some interesting facts about why video marketing is predicted to have a rapid growth and how it's going to benefit the marketers in this and coming years:

  • Video marketings are widely used in social media like Facebook, Twitter, Instagram, etc., as it is more social and can be easily accessed. Facebook, being the largest among them,  has over 1.5 billion active users and today more than 8 billion videos are being watched on it.
  • After Facebook, the most popular and second largest search engine after Google is YouTube. It has more than 1 billion users, which is exactly one-third of all the people who use the internet worldwide. And all of them watch about 5 billion YouTube videos daily. This is a great platform for marketing purpose
  • Almost everyone uses the mobile phone in this digital era. And most of them also uses the internet for different purposes and watching videos also comes in this. So most of the brands are now learning to market their product through video streaming in all types of screen sizes.
  • Cisco has predicted a major hike in consumer internet traffic in 2017. And it also said that consumers spent about 5.5-hour average for watching videos in the year of 2015.
  • According to Dr James McQuivey of Forrester Research, a one minute video has the same value and effect that about 1.8 million words can make.
  • According to studies, most of the consumers are eager for consuming branded videos and the major part of it also have watched and liked branded videos in social media news feeds.
  • Even an average internet user will spend more time on a website which has videos. And you can also have big chances to appear on Google’s first page if you are using YouTube videos and other films on your website.