Friday, January 13, 2017

Video Marketing is the big thing in 2017

 Increation media - Media advertising company in keralaConnecting with people easily in a more illustrative and informative way, that is the main advantage of videos. Because of this same reason it is now widely being used for marketing purposes for every business, from international corporations to local brick-and-mortar businesses.

Nowadays if you check the marketing segment you can find out how video marketing is trending in the industry. Statics are showing that the video marketing trends are all set to skyrocket this year too.

So here we are including some interesting facts about why video marketing is predicted to have a rapid growth and how it's going to benefit the marketers in this and coming years:


  • Video marketings are widely used in social media like Facebook, Twitter, Instagram, etc., as it is more social and can be easily accessed. Facebook, being the largest among them,  has over 1.5 billion active users and today more than 8 billion videos are being watched on it.
  • After Facebook, the most popular and second largest search engine after Google is YouTube. It has more than 1 billion users, which is exactly one-third of all the people who use the internet worldwide. And all of them watch about 5 billion YouTube videos daily. This is a great platform for marketing purpose
  • Almost everyone uses the mobile phone in this digital era. And most of them also uses the internet for different purposes and watching videos also comes in this. So most of the brands are now learning to market their product through video streaming in all types of screen sizes.
  • Cisco has predicted a major hike in consumer internet traffic in 2017. And it also said that consumers spent about 5.5-hour average for watching videos in the year of 2015.
  • According to Dr James McQuivey of Forrester Research, a one minute video has the same value and effect that about 1.8 million words can make.
  • According to studies, most of the consumers are eager for consuming branded videos and the major part of it also have watched and liked branded videos in social media news feeds.
  • Even an average internet user will spend more time on a website which has videos. And you can also have big chances to appear on Google’s first page if you are using YouTube videos and other films on your website.

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