Welcome to the New Age of Marketing

Times have changed. Products have undergone vast changes. People’s perspectives have changed as well. So why should only marketing strategies remain the same.

Yes, it is time to move on. Once it was Print, hoardings, Radio and TV that set the golden standards of marketing. Companies used these channels to build their brands. All these media were building on one-way communication.

Even in literature, the reader is today given a chance to respond to the printed words. So branding assumes another realm. The audience want the marketing campaigns to be personalize and one-on-one. Without this personalization, the marketing campaigns fail to generate the desired engagement. It has to be admitted that the conventional media of marketing – print, TV and hoardings continue to exist, but play just a supplementary role to the new age of marketing.

This is true for other conventional marketing techniques like Cold Calls and Bulk Emails. The B2C world has moved on from cold calls long time ago and the bulk mail is not generating the positive engagement any longer.

 New Marketing Era

In modern times, marketing campaigns are not thought about, they are built. It starts with personalization of the message, as this single step holds the key to generating ROI for any marketing effort.

The modern day marketing campaign is all about knowing your customer. Get as much details about the customer as possible and adapt the content of the message accordingly. Here the phase of content marketing starts.

Customer-driven content marketing is essential to do a focused and targeted marketing and bring in more conversions. The most repeated mistake here is the marketer assuming what is important for the message, whereas an intelligent marketing campaigner goes by the knowledge of what’s useful or relevant to customers. It is observed that a well-studied content marketing will cost less than 60 per cent of the conventional marketing and can bring in three times more leads.

Once the phase of content marketing is done, the campaign moves to market automation. There are software that allows companies to market across multiple platforms. The key is to ensure brand visibility as far as possible.

This can be achieved by engaging social media to extend the conversation. The content marketing initiates a conversation between brand and the customer, marketing automation scales it up and social media sustains it. It takes the expertise in digital marketing to spot the ideal space where customer hangs out and take the brand conversation over there.

These new age marketing tips, along with traditional tools like direct mailing can really build successful branding campaigns. 

Emotional Advertising: How to make people buy

There is one thing that make people share the video adverts and make them buy products – its emotional appeal of the content. It has been true ever since videos became popular. Videos loaded with emotions, rather than information attract the attention more effectively.

This works more for adverts prompting people to take spot decisions. The emotional sway is more effective than an intellectual appeal, studies show. Market is found to respond more positively to emotional appeal and they influence a person’s intent to buy than the content of the advert in its totality.

Some of the most viral adverts in recent times harped on the emotional content – especially on themes like friendship, inspiration, warmth, and happiness. The basic idea is to leave a sense of goodness and well-being and make a tug at the heart with visuals. Experts say the audience does not think their way to logical solutions, but feel their way to reason. Decisions are based on emotions and it is up to the advertisements to capitalize on this.

How to plan emotional advertising

The segment of advertising is started with humour and sarcasm during the initial stages of video advertising, which started to find its footing in the 1990s and early 2000s. Since then the advertisement scene has changed a lot and advertisements have started playing around with six core emotions: happy, surprised, afraid, disgusted, angry, and sad.

Recent studies brought down the number further down to four: happy, sad, afraid/surprised, and angry/disgusted.

Happy: This is the most popular among the lot, catering mostly to brands that prefer to present a feel good presence and create smiling, laughing, happy customers, and maintain positivity. It is found that such adverts are shared more and get more engagement.

Sad: This component comes in second position and is used to gain easy access to the emotional realm of the audience. This is found to be effective in inspirational and moving adverts, as the message is delivered with an overdose of emotion.

Afraid/Surprised: These adverts cater to the natural instinct of fear in all of the audience. This brings in a sense of urgency and calls for immediate action. So this is effective in campaigns like those against drunk driving or cigarette smoking or adverts for the cause of environment.

Angry/Disgusted: Even though considered as a negative in content, these adverts can be effective to raise an issue. Not preferred for branding, and mostly employed in campaigns, this can mobilise large audience in short time span. 

Need of Corporate ads for brand promotions

To build your brand and increase awareness you might need to push your marketing strategies a little more further, and corporate videos are the best way for this. As more businesses are seen looking for their expansion, the need for a corporate video is experiencing a high level growth.

As part of marketing, you can display the messages on your website through corporate videos. Like if your business is selling new product or technology, then a video can help you to tell the story in a much easier way.

Here are some of the most important reasons to have a corporate video production for marketing campaigns especially online.

Content made easier to understand

A content can only cater to people who can read, write and learn. But a video can be much easier to convey the message to the visual and auditory learners. By adding a corporate video into the content you can attract people who are video lovers. 

The visual treat or corporate video will help the viewers to view something with joy and the search engine optimization of the page having the video content. 

Videos on Google 

Since the merging of YouTube to Google in 2006, Google has been incorporating video results along with the links or contents of search results. If your business also has a video linked to the website then it will help reach your product or service to everyone who searches something related to your business. 

Easy to share videos 

Videos are easy to share and sites like YouTube and Vimeo makes this much easier by letting us use a link or embed code provided by the site for sharing videos. And this makes a great possibility for people to share your corporate videos on their Facebook pages, blogs or other social media accounts. Adding the videos to your own website and social media pages also help with the sharing process. Corporate videos have the potential to become an essential part of your overall online marketing strategy.

Video Marketing is the big thing in 2017

Connecting with people easily in a more illustrative and informative way, that is the main advantage of videos. Because of this same reason it is now widely being used for marketing purposes for every business, from international corporations to local brick-and-mortar businesses.

Nowadays if you check the marketing segment you can find out how video marketing is trending in the industry. Statics are showing that the video marketing trends are all set to skyrocket this year too.

So here we are including some interesting facts about why video marketing is predicted to have a rapid growth and how it's going to benefit the marketers in this and coming years:

• Video marketings are widely used in social media like Facebook, Twitter, Instagram, etc., as it is more social and can be easily accessed. Facebook, being the largest among them,  has over 1.5 billion active users and today more than 8 billion videos are being watched on it.
• After Facebook, the most popular and second largest search engine after Google is YouTube. It has more than 1 billion users, which is exactly one-third of all the people who use the internet worldwide. And all of them watch about 5 billion YouTube videos daily. This is a great platform for marketing purpose
• Almost everyone uses the mobile phone in this digital era. And most of them also uses the internet for different purposes and watching videos also comes in this. So most of the brands are now learning to market their product through video streaming in all types of screen sizes.
• Cisco has predicted a major hike in consumer internet traffic in 2017. And it also said that consumers spent about 5.5-hour average for watching videos in the year of 2015.
• According to Dr James McQuivey of Forrester Research, a one minute video has the same value and effect that about 1.8 million words can make.
• According to studies, most of the consumers are eager for consuming branded videos and the major part of it also have watched and liked branded videos in social media news feeds.
• Even an average internet user will spend more time on a website which has videos. And you can also have big chances to appear on Google’s first page if you are using YouTube videos and other films on your website.