On Social Media Marketing

Social Media is a broad term, encompassing a whole spectrum of activities. It includes sharing of a photograph in Instagram to heading a lively discussion in Facebook to posting a short 140-character observation about life in Twitter and to establishing professional connections through LinkedIn. Even after doing all these, the social media engagement is just a part of the entire scope of it.

While venturing out to marketing in social media, it is natural to get confused. So a marketing strategy for the social media has to strike this critical balance to overcome the inherent confusion. Social Media Marketing means in simple terms the user of social media platforms and websites to promote or sell a product or service and reach out to the prospective clientele.

It involves creating new customer base, engaging the existing one and re-engage the old ones. All the social media marketing campaign employs data analytics tools built-into the social media platforms, which helps the campaigner to track the progress, analyse the trends and evaluate the success of engagement for the campaign.

Sampling in Social Media Marketing

As said before, the social media could be a very confusing space. So it is very important to identify the target audience before launching the campaign. A message in social media without any focus will be lost in no time, evoking little or no response. At the same time, a targeted message with a clear and studied subject matter can deliver the message more effectively that conventional marketing campaigns. Examples of social media messages going viral are aplenty.

One of the sure shot ways of identifying the target community is Social Media Polls. Almost all social media sites offer fully customizable forms to engage and listen to what the target audience has to say. More importantly, these polls are equipped with analytical tools that can gather vital information on the target audience’s age group, location, profession, and more. Online surveys and email surveys are other tools that can be used to narrow down on target audience.

Advanced stages of Social Media Marketing

It is also very important to analyze the current customer base, while taking up social media campaigns. These campaigns can be used to analyze competitions and all these information go into the design of the campaign in its advanced levels.

At this stage, the focus will be on re-engaging the target audience and remarketing.