Thursday, February 16, 2017

How to script a digital marketing success story?

The world has changed. Internet has taken over almost all aspects of life. Unless you have a strong digital footprint, any business is bound to whimper out in competition. No wonder that companies are burning much midnight oil to evolve solid digital strategies. Because, without a clear digital marketing strategy, chances of new client acquisitions, increased brand visibility and effective revenue generation through positive conversions seems bleak.

Campaigns have outlived the conventional marketing media long time ago. The digital marketing is evolving at an amazing pace, changing by the day. The most important tools in modern day’s digital marketing are mobile considerations, organic search, social media marketing, content marketing and lead nurturing. Most interesting aspect is that these five are not water-tight compartments, but deeply connected. A success campaign today depends on how effectively these five elements are correlated. A brief overview of the most successful campaigns in present times show the importance of these five.

 Keys to Digital Marketing

Mobile Considerations: Sales figures show that smartphones and tablets have overtaken personal computers by a long margin. A spinoff of this being 90% of consumer transactions reported to have started on one device and finished on another. All digital marketing campaigns start from this premise.

Organic Search – People are always looking for information online. Brands that are visible there get the attention that convert to business. Optimizing websites and placing them on high priorities in organic searches is the sure way of capturing the eye of the online browser.
Content Marketing - Content is a major driver component that decides the fate of a digital marketing strategy. Right content can lead to spurt in the number of site visitors, user engagement and eventual drive conversions.

Social Media Marketing - Social media has evolved out of personal spheres and is now a vibrant marketing space. There is no other effective platform to share information and distribute content about products and services.
Finally, the last step in digital marketing is to nurture those who have already visited website and keep the brand recall process on through email marketing. Well planned and targeted mailing can bring about the desired results in conversions.

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