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How to make Digital Marketing successful

The total spend in digital advertisement is all set to overtake that in television advertisement in 2017. If the studies done in the world market on the volume and nature of money invested in advertisement is any indicator, online advertisement spend will increase by 15.4% compared to the corresponding figures from last year. All these studies point to the steady rise of digital media in dissemination of product and brand related information. It also points towards the need to step up digital and online marketing.

In days to come, the key to success will be held by those who know the trend and are well equipped to optimize their online and digital marketing talents. This requires constantly updating skills set, reading latest researches, and learning from the industry trends and practices. The market is fast evolving and it is mandatory for anyone in the industry to keep up the pace.

 How to optimize digital marketing?

Adopt a Data-Driven Strategy More and more brands and enterprises are moving towards data-driven business strategies. The campaigns need precision in the data being disseminated through their marketing streams, or they stand to lose their clientele. Data about the customer base can be gathered through much advanced data analysis and measurement tools already available. The secret of success is in in-depth analysis of the data gathered and responding positively to it through social media channels.

From Quality Content to Engaging Content The stress in modern SEO is fully on developing quality and engaging content. Of late, the stress shifted more to engaging content. Studied market intelligence and mass psychology read along with the live market response data is needed to create content that makes the audience read and share it.

Have more visuals The use of moving visuals was doubled during last year and they still continue to be the most effective means to communicate a message. Intelligent use of devices like infographics and animation content can still influence the market decisions.

Focus on Personalized Marketing Customers love personalized attention and response. The market data collected through research and analysis tools must be used to establish this personal rapport with the target audience.

Go Mobile Nothing engages the audience at personal level than mobile. For this simple reason, marketing perspective for mobile has a huge influence on web development, content creation, design, user experience, and promotion.

The Art of doing SEO

Intelligent marketing is the key to success for brands and companies in modern age. The huge investments made in marketing, however, can go awry, if the target audience does not even notice the campaign. The point in any marketing campaign is to stay visible. If the keyword search will result in the product or website appearing in second page of Google or farther away, the game is lost before it begins. This is where Search Engine Optimization (SEO) comes to play.

SEO is a tool that helps us optimise our appearance on search engine page results and get noticed. The advantages of SEO are (i) it helps in improving search engine ranking, (ii) it helps in increasing traffic to the website and (iii) it helps in optimising conversions. There are two different methodologies in SEO and both are used widely in the digital marketing world today. This is time to know more about White Hat and Black Hat SEO.

 What is White Hat SEO?

White Hat SEO is a pure, organic way to optimize pages on the internet.  This calls for more human intervention that algorithms that rule the search engines. This is based on the premise that search engines look for real-persons searching for information online and as answer they need quality websites on search pages. The focus, thus, is on content addressing real persons.

White Hat SEO does this by providing relevant information, adhering to search engine parameters on how to promote websites, using keywords for Organic SEO, regular updating and inbound linking. White Hat SEO works over a period and calls for a good amount of patience to yield results.

 What is Black Hat SEO?

Black Hat SEO is going round the rules and using backdoors to promote sites out of turn. Most often Black Hat SEO goes against the regulations set by search engines to ensure higher page rankings in shorter time. These are done by keyword stuffing, using blank text and implementing cloaking, where a similar version of page is created just for search engines. Bots are deceived by the page and boost the ranking, whereas the actual page that people see will be completely different.

Black Hat SEO might fetch immediate results, but neither will that be ethical nor lasting. It can even lead to the websites being blacklisted and banned from all search engines. 

How to script a digital marketing success story?

The world has changed. Internet has taken over almost all aspects of life. Unless you have a strong digital footprint, any business is bound to whimper out in competition. No wonder that companies are burning much midnight oil to evolve solid digital strategies. Because, without a clear digital marketing strategy, chances of new client acquisitions, increased brand visibility and effective revenue generation through positive conversions seems bleak.

Campaigns have outlived the conventional marketing media long time ago. The digital marketing is evolving at an amazing pace, changing by the day. The most important tools in modern day’s digital marketing are mobile considerations, organic search, social media marketing, content marketing and lead nurturing. Most interesting aspect is that these five are not water-tight compartments, but deeply connected. A success campaign today depends on how effectively these five elements are correlated. A brief overview of the most successful campaigns in present times show the importance of these five.

 Keys to Digital Marketing

Mobile Considerations: Sales figures show that smartphones and tablets have overtaken personal computers by a long margin. A spinoff of this being 90% of consumer transactions reported to have started on one device and finished on another. All digital marketing campaigns start from this premise.

Organic Search – People are always looking for information online. Brands that are visible there get the attention that convert to business. Optimizing websites and placing them on high priorities in organic searches is the sure way of capturing the eye of the online browser.

Content Marketing - Content is a major driver component that decides the fate of a digital marketing strategy. Right content can lead to spurt in the number of site visitors, user engagement and eventual drive conversions.

Social Media Marketing - Social media has evolved out of personal spheres and is now a vibrant marketing space. There is no other effective platform to share information and distribute content about products and services.

Finally, the last step in digital marketing is to nurture those who have already visited website and keep the brand recall process on through email marketing. Well planned and targeted mailing can bring about the desired results in conversions.

Welcome to the New Age of Marketing

Times have changed. Products have undergone vast changes. People’s perspectives have changed as well. So why should only marketing strategies remain the same.

Yes, it is time to move on. Once it was Print, hoardings, Radio and TV that set the golden standards of marketing. Companies used these channels to build their brands. All these media were building on one-way communication.

Even in literature, the reader is today given a chance to respond to the printed words. So branding assumes another realm. The audience want the marketing campaigns to be personalize and one-on-one. Without this personalization, the marketing campaigns fail to generate the desired engagement. It has to be admitted that the conventional media of marketing – print, TV and hoardings continue to exist, but play just a supplementary role to the new age of marketing.

This is true for other conventional marketing techniques like Cold Calls and Bulk Emails. The B2C world has moved on from cold calls long time ago and the bulk mail is not generating the positive engagement any longer.

 New Marketing Era

In modern times, marketing campaigns are not thought about, they are built. It starts with personalization of the message, as this single step holds the key to generating ROI for any marketing effort.

The modern day marketing campaign is all about knowing your customer. Get as much details about the customer as possible and adapt the content of the message accordingly. Here the phase of content marketing starts.

Customer-driven content marketing is essential to do a focused and targeted marketing and bring in more conversions. The most repeated mistake here is the marketer assuming what is important for the message, whereas an intelligent marketing campaigner goes by the knowledge of what’s useful or relevant to customers. It is observed that a well-studied content marketing will cost less than 60 per cent of the conventional marketing and can bring in three times more leads.

Once the phase of content marketing is done, the campaign moves to market automation. There are software that allows companies to market across multiple platforms. The key is to ensure brand visibility as far as possible.

This can be achieved by engaging social media to extend the conversation. The content marketing initiates a conversation between brand and the customer, marketing automation scales it up and social media sustains it. It takes the expertise in digital marketing to spot the ideal space where customer hangs out and take the brand conversation over there.

These new age marketing tips, along with traditional tools like direct mailing can really build successful branding campaigns. 

On Social Media Marketing

Social Media is a broad term, encompassing a whole spectrum of activities. It includes sharing of a photograph in Instagram to heading a lively discussion in Facebook to posting a short 140-character observation about life in Twitter and to establishing professional connections through LinkedIn. Even after doing all these, the social media engagement is just a part of the entire scope of it.

While venturing out to marketing in social media, it is natural to get confused. So a marketing strategy for the social media has to strike this critical balance to overcome the inherent confusion. Social Media Marketing means in simple terms the user of social media platforms and websites to promote or sell a product or service and reach out to the prospective clientele.

It involves creating new customer base, engaging the existing one and re-engage the old ones. All the social media marketing campaign employs data analytics tools built-into the social media platforms, which helps the campaigner to track the progress, analyse the trends and evaluate the success of engagement for the campaign.

Sampling in Social Media Marketing

As said before, the social media could be a very confusing space. So it is very important to identify the target audience before launching the campaign. A message in social media without any focus will be lost in no time, evoking little or no response. At the same time, a targeted message with a clear and studied subject matter can deliver the message more effectively that conventional marketing campaigns. Examples of social media messages going viral are aplenty.

One of the sure shot ways of identifying the target community is Social Media Polls. Almost all social media sites offer fully customizable forms to engage and listen to what the target audience has to say. More importantly, these polls are equipped with analytical tools that can gather vital information on the target audience’s age group, location, profession, and more. Online surveys and email surveys are other tools that can be used to narrow down on target audience.

Advanced stages of Social Media Marketing

It is also very important to analyze the current customer base, while taking up social media campaigns. These campaigns can be used to analyze competitions and all these information go into the design of the campaign in its advanced levels.

At this stage, the focus will be on re-engaging the target audience and remarketing.